This women’s underwear collection was designed to modernize and elevate Gildan’s core intimates offering through a balance of comfort, functionality, and thoughtful design. Focused on everyday essentials, the collection reimagines foundational silhouettes with refined fit, improved proportions, and elevated material choices to better align with the needs of the modern consumer.

The design approach emphasizes versatility and wearability, with soft, breathable fabrics and flexible construction designed for all day comfort. A curated mix of solids and prints, from subtle textures to more expressive patterns, creates a cohesive assortment that feels both fresh and commercially relevant, while color palettes support seasonal storytelling and core continuity across launches.

Attention to detail is reflected in construction and finishing, including soft elastic applications, tagless comfort features, and optimized stretch and recovery. As one of four women’s underwear categories I designed within the broader line, this collection supports a cohesive and scalable product strategy, allowing for expansion across future colorways, prints, and seasonal updates.